To change behavior you will have to address each of these three factors
SAFE focuses on repeated attention for all three of these factors and thus goes beyond traditional awareness programs that stop at sending knowledge.
In addition, SAFE focuses on carefully identifying the barriers to the desired behavior: why are employees not doing what we would like them to do? Only when it is clear what holds people back from certain behavior, the right steps can be undertaken to remove this barrier. Sometimes this turns out to be a gap in knowledge, but often it is, for example, a matter of lack of motivation, bad experiences or an organizational culture that does not support the goals.