Tailored program for focus groups
In addition to the basic program, a tailored program runs every quarter for the focusgroup of that specific quarter. This approach will be repeated in the second year, meaning that each focusgroup will receive repeated attention. For each focusgroup, specific goals will be identified, given the nature of their work: what safe behavior should this group display in each case?
Subsequently, a barrier assessment takes place to investigate what is withholding this focusgroup from the target behavior. Finally, these insights are translated into concrete interventions: what does this focusgroup need to actually display the desired behavior? This methodology ensures that the actions taken match the needs of the focusgroup. For example, sometimes the analysis will show that the focusgroup benefits most from experiencing the urgency of an incident simulation. Another time it will be about creating support by setting up an ambassador network, or increasing motivation through a hack demo, or a highly targeted e-learning module to update a specific gap in knowledge.